On October 11, 2024, a landmark agreement was signed at the headquarters of Rádio e Televisão de Portugal (RTP), marking the beginning of a strategic cultural and media partnership between Zhejiang Province, China, and Portugal. This collaboration promises to deepen cultural ties through film, television, and other creative initiatives, showcasing the shared commitment to international cultural exchange.

Key Figures and Ceremony Highlights

The event brought together prominent officials, including Zhao Cheng, Member of the Standing Committee of Zhejiang Provincial Party Committee and Minister of Publicity; Chen Guangsheng, Director of Zhejiang Provincial Department of Culture and Tourism; Nicolau Santos, Director of RTP; and Hugo Figueiredo, RTP Board Member. Representatives from the Zhejiang International Communication Center and RTP formalized the agreement through the signing of a memorandum of cooperation.

Spotlight on “Just in Time”

Central to the collaboration is the distribution of the Zhejiang-produced TV series Just in Time in Portugal. This initiative aims to introduce Portuguese audiences to the acclaimed storytelling of Zhejiang while fostering greater appreciation for cultural narratives from both regions.

Bridging Cultures Through Media

The partnership represents more than a content exchange. It seeks to enhance mutual appreciation for high-quality film and television productions, strengthen industry relationships, and extend the international influence of Zhejiang’s cultural narratives, dubbed “Chinese stories.” These efforts are designed to resonate with European audiences, amplifying Zhejiang’s cultural footprint and enriching Portugal’s media landscape.

Cultural Connections with a Global Perspective

This collaboration underscores the evolving relationship between China and Portugal, with media and culture serving as a bridge for deeper understanding and appreciation. By sharing stories that transcend borders, Zhejiang and Portugal are setting a precedent for international cultural partnerships that celebrate diversity and creativity.

As this initiative unfolds, audiences in Portugal and across Europe can look forward to an array of engaging and thought-provoking media that reflects the richness of these two vibrant cultures.