Scuderia Ferrari has announced a new sponsorship deal with Italian banking group UniCredit for the 2025 Formula One (F1) season. This partnership comes after the departure of their long-term sponsor, Santander, who have a significant presence in Portugal.
End of an Era with Santander
Just before the Italian Grand Prix, Ferrari confirmed that it would end its partnership with Santander at the end of the year. The Spanish bank has hinted at potential collaborations with other teams in the future, with speculation that it might follow Carlos Sainz to Williams.
“We are extremely grateful to Ferrari for their partnership over the past three years,” said Juan Manuel Cendoya, Santander’s Global Head of Communications. “Sponsorships play an important role in engaging with clients and reinforcing our brand, and we will continue to work with a range of partners in the years ahead.”
Revival of a Previous Partnership
Ferrari’s new deal with UniCredit marks the revival of a previous partnership between the two entities, which existed from 2010 to 2017. The Italian banking group will join as a major partner from the start of the 2025 season.
“Ferrari announces that, effective January 1, 2025, UniCredit S.p.A. will partner with Ferrari S.p.A., its wholly-owned subsidiary, to be at its side in its Formula 1 racing activities under a multi-year agreement,” Ferrari stated.
Further details about the new sponsorship agreement with UniCredit have yet to be disclosed by Ferrari.
