Filipa Martins, CEO of Edenred Portugal, has been awarded the prestigious title of ‘Digital Transformation CEO of the Year 2024’ by EU Business News. This recognition highlights her exceptional leadership and commitment to driving digital innovation in the social benefits sector.
The ‘CEO of The Year’ awards by EU Business News celebrate outstanding CEOs across various sectors. These awards recognize leaders who have made significant contributions through innovation, dedication, and the ability to inspire their teams. The Digital Transformation category specifically acknowledges efforts in advancing digital solutions within industries.
Under Martins’ leadership, Edenred has made significant strides in the digitalization of social benefits. The company’s multibenefit platforms have revolutionized how benefits are delivered, making them more accessible and user-friendly. This transformation is crucial for enhancing the overall experience for both businesses and employees.
In her acceptance speech, Filipa Martins expressed her gratitude and shared her vision for the future of Edenred. She stated, “It is a privilege to contribute to Edenred’s story and help write a new chapter for the benefits sector, which is vital for the economy and society. This chapter will bring added value, new possibilities, greater convenience, simplicity, sustainability, and security.”
Martins dedicated the award to her team, acknowledging their hard work and collaboration in achieving these milestones. She emphasized that the advancements in digital benefits are a result of a collective effort, referring to her team as a “true Dream Team.”
