Christine Trévidic has been appointed as the new communication director of the Business Roundtable Portugal (BRP). With over 25 years of experience in marketing, communication, and reputation management, Trévidic aims to enhance the influence and impact of BRP’s initiatives, promoting a more prosperous, just, and sustainable Portugal.

Christine Trévidic’s career began at Icep Portugal, now known as AICEP, where she was part of the team working on the Portugal Brand. She has since held leadership roles in marketing and communication across a number of organizations

Christine Trévidic’s appointment as the communication director of Business Roundtable Portugal marks a significant step for the organization as it seeks to enhance its influence in the national dialogue on economic and social growth. With her extensive experience and clear vision, Trévidic is poised to lead BRP into a new era of communication and engagement.