Early Life and Education
Roots in the Azores
Susana Bettencourt’s journey began in the Azores, where she spent her early years. At the age of 5, she learned to crochet from her grandmother during summer visits to São Miguel. This early exposure to traditional crafts laid the foundation for her future in fashion design. Her creative identity started to take shape much later, during her teenage years, when she began crocheting and knitting clothes for herself.
Studies at Central Saint Martins
Susana’s passion for fashion led her to London, where she enrolled at Central Saint Martins College of Art and Design. Initially, she had considered careers in marine biology or psychology but soon realized her true calling was in the arts. Central Saint Martins provided the perfect environment for her to explore her artistic vision and develop her skills in knitwear design.
MA in Digital Fashion at London College of Fashion
After completing her undergraduate studies, Susana pursued a Master’s degree in Digital Fashion at the London College of Fashion. This program allowed her to blend her love for traditional crafts with modern technology. The intensive and competitive nature of the course helped her discover her unique identity as a designer. Her time in London not only expanded her horizons but also solidified her commitment to merging craft and technology in her work.
Professional Beginnings
Work with Brooke Roberts
Susana Bettencourt’s professional journey began with an internship at Brooke Roberts. This experience allowed her to understand the intricacies of the fashion industry and develop her unique style.
Collaborations with Alexandra Moura and Fátima Lopes
Before launching her own label, Susana worked with renowned designers Alexandra Moura and Fátima Lopes. These collaborations were crucial in shaping her career. She learned valuable lessons about the struggles of a designer label and gained experience in both creative and organizational aspects.
First Collection at London Fashion Week
Susana’s first major breakthrough came when she presented her collection at London Fashion Week. This event marked the beginning of her rise in the fashion world, showcasing her innovative designs and earning her recognition on an international stage.
Brand Philosophy
Synergy of Digital and Traditional Craft
Susana Bettencourt’s brand is all about blending new technologies with traditional craftsmanship. This unique mix allows her to create pieces that are both modern and rooted in history. Her work often features perfect jacquards with powerful, exclusive prints, as well as handcrafted pieces of extravagant dimensions.
Focus on Sustainability
Sustainability is a key part of Susana’s brand. From the start of the production chain, she uses waste materials and produces in smaller quantities to minimize environmental impact. She believes that by communicating the emotional value of each piece, buyers will be more careful with their use, making the fashion more sustainable.
Slow Fashion Approach
Susana is a strong advocate for slow fashion. She focuses on creating high-quality pieces that last, rather than following fast fashion trends. This approach not only respects the material but also ensures that each piece is unique and special.
Signature Styles and Techniques
Exclusive Jacquard Patterns
Susana Bettencourt is renowned for her exclusive jacquard patterns. These patterns are not just visually striking but also represent a blend of digital and traditional techniques. Each piece is a testament to her ability to merge the old with the new, creating something truly unique.
Handcrafted Extravagant Pieces
Bettencourt’s collections often feature handcrafted extravagant pieces. These items are meticulously made, often taking months to complete. The attention to detail and the dedication to craftsmanship are evident in every stitch, making each piece a work of art.
Inspiration from Current Issues
One of the most compelling aspects of Bettencourt’s work is her ability to draw inspiration from current issues. Whether it’s social, environmental, or cultural topics, she incorporates these themes into her designs, making her fashion not just beautiful but also meaningful.
Recent Works
Portugal Fashion SS24
Susana Bettencourt’s latest collection for Portugal Fashion SS24 showcases her unique blend of digital and traditional techniques. The collection features vibrant colors and intricate patterns, reflecting her commitment to innovation and craftsmanship.
Digital and Printed Jacquards
Bettencourt continues to push the boundaries with her use of digital and printed jacquards. These pieces are not only visually stunning but also highlight her dedication to modernizing traditional knitwear techniques.
Innovative Knitwear Designs
Her recent works include a range of innovative knitwear designs that emphasize both comfort and style. From oversized sweaters to detailed cardigans, each piece is crafted with meticulous attention to detail, ensuring both quality and uniqueness.
The Atelier’s Studio
Location in Guimarães, Portugal
Susana Bettencourt’s atelier is located in the historic city of Guimarães, Portugal. This city is known for its rich cultural heritage and is the perfect backdrop for her creative work.
Commitment to Local Production
The brand is dedicated to local production, ensuring that every piece is crafted with care and precision. This commitment not only supports the local economy but also guarantees high-quality products.
Artisanal Craftsmanship
Susana Bettencourt’s designs are a blend of modern technology and traditional craftsmanship. Each piece is meticulously handcrafted, reflecting the brand’s dedication to artisanal techniques. This approach allows for unique, one-of-a-kind creations that stand out in the fashion world.
What’s Next?
Expansion of Digital Formatting
Susana Bettencourt aims to expand her brand’s digital presence. She believes that embracing digital formats will help her reach a broader audience and keep her brand relevant. This includes enhancing her online store and increasing her social media engagement.
Sustainable Business Model
Sustainability is a core value for Susana Bettencourt. She is committed to producing fashion in a way that is environmentally friendly. This means using waste materials and producing in smaller quantities to ensure conscious production. Her goal is to make her pieces not only stylish but also sustainable.
Susana Bettencourt wants her brand to have a lasting impact. She doesn’t want her brand to fade away with time. Her mission is to make people fall in love with traditional craft techniques again. She believes that by doing so, she can create a lasting project that will continue to thrive for years to come.
Susana Bettencourt has truly made a mark in the fashion world with her unique blend of digital techniques and traditional craftsmanship. From her early days in the Azores to her education in London, she has consistently pushed the boundaries of knitwear design. Her pieces, known for their bold patterns and sustainable practices, are a testament to her dedication and creativity.
As she continues to showcase her work on international platforms, it’s clear that Susana Bettencourt is a name to watch in the fashion industry. Her journey is an inspiration to aspiring designers everywhere, proving that with passion and hard work, anything is possible.
Social Media & Store Presence
Explore and purchase Susana Bettencourt’s collections through the online store. The store features a variety of items, from exclusive jacquard patterns to handcrafted extravagant pieces. Visit the online store to discover more.
Join the community and be part of the journey via Susana’s online store.
Stay updated with the latest news, collections, and behind-the-scenes content by following Susana Bettencourt on social media:
- Instagram: @susanabettencourt
- Facebook: Susana Bettencourt
- LinkedIn: Susana Bettencourt
