Vineyard landscape with tourists enjoying wine tasting outdoors. Vineyard landscape with tourists enjoying wine tasting outdoors.

APENO Launches Wine Tourism TV to Boost Sector’s Internationalization

The Portuguese Association of Wine Tourism (APENO) has officially launched Wine Tourism TV, a pioneering online channel dedicated to promoting Portugal’s wine tourism sector.

The Portuguese Association of Wine Tourism (APENO) has officially launched Wine Tourism TV, a pioneering online channel dedicated to promoting Portugal’s wine tourism sector. This initiative aims to enhance international visibility and attract visitors to lesser-known wine regions, contributing to the sector’s growth and economic development.

The launch event took place at the Hotel Vila Galé Collection Palácio dos Arcos, marking a significant step in APENO’s strategy to internationalize Portuguese wine tourism. The channel is designed to creatively showcase the richness and diversity of Portugal’s wine offerings, positioning the country as a premier destination for wine enthusiasts.

Wine Tourism TV will feature a variety of programs, all subtitled in English, to cater to a global audience. The initial lineup includes programs exploring wine regions and their unique offerings, discussions with industry experts and a weekly news segment covering the latest in wine tourism.

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