APENO Launches Wine Tourism TV to Boost Sector’s Internationalization

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The Portuguese Association of Wine Tourism (APENO) has officially launched Wine Tourism TV, a pioneering online channel dedicated to promoting Portugal’s wine tourism sector. This initiative aims to enhance international visibility and attract visitors to lesser-known wine regions, contributing to the sector’s growth and economic development.

The launch event took place at the Hotel Vila Galé Collection Palácio dos Arcos, marking a significant step in APENO’s strategy to internationalize Portuguese wine tourism. The channel is designed to creatively showcase the richness and diversity of Portugal’s wine offerings, positioning the country as a premier destination for wine enthusiasts.

Wine Tourism TV will feature a variety of programs, all subtitled in English, to cater to a global audience. The initial lineup includes programs exploring wine regions and their unique offerings, discussions with industry experts and a weekly news segment covering the latest in wine tourism.

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