In 2023, Alentejo’s wine tourism sector witnessed a significant 27% increase compared to the previous year, driven by a surge in both domestic and international visitors. The Alentejo Regional Wine Commission (CVRA) attributes this growth to a rise in Portuguese tourists and an influx of visitors from Brazil and the United States, solidifying the region’s status as a premier wine tourism destination.
The Importance Of Wine Tourism
Wine tourism, or enotourism, plays a crucial role in the Alentejo’s economy. It not only attracts tourists to the region but also promotes local culture, cuisine, and the rich tradition of winemaking that has been established for centuries.
Visitor Demographics
The Alentejo wine tourism market accounts for 50% of Portugal’s total wine tourism with Portuguese tourists being the largest group of visitors followed by Americans making up a significant portion of international tourists.
The Alentejo Wine Landscape
Alentejo is renowned for its extensive vineyards, covering approximately 23,300 hectares. The region is a leader in certified wines, accounting for around 40% of the total value of wine sales across Portugal’s 14 wine-growing regions.
With its rich winemaking heritage, diverse visitor demographics, and significant economic contributions, Alentejo is poised to continue attracting wine lovers from around the world.
As the region enhances its wine tourism offerings, it is likely to see sustained growth in the coming years, further solidifying its position as a leader in Portugal’s wine tourism sector.
