In the city of Braga, Portugal, a unique Christmas Eve tradition has emerged, drawing thousands to the city square to indulge in a peculiar combination of Portuguese Moscatel wine and bananas. This festive gathering, known as the “Bananeiro,” has become a beloved custom, blending holiday cheer with a touch of the unexpected.
The Origins Of The Tradition
The Bananeiro tradition is relatively new, having started just a few decades ago. It all began when Manuel Rio sought to attract more visitors to his Casa das Bananas, a banana warehouse located in the heart of Braga. To entice customers, he offered a complimentary glass of sweet Portuguese Moscatel wine with each banana purchase.
This innovative idea quickly gained traction, as the aromatic wine paired surprisingly well with the creamy texture of bananas. The Moscatel de Setubal, known for its floral and lively notes, complemented the fruit perfectly, creating a delightful tasting experience.
The Evolution Of The Custom
As word spread, customers began to request bananas to help settle their stomachs after enjoying the wine. This simple request marked the beginning of a new holiday custom: drinking Moscatel and eating bananas together.
The tradition further evolved when Manuel’s son, Jorge Rio, invited friends to join him at the Casa das Bananas during the Christmas season. With many people returning home for the holidays, these gatherings became increasingly popular, leading to the explosive growth of the Bananeiro.
The Festivities Today
Today, the Bananeiro attracts thousands of revelers to Braga every Christmas Eve. The city square transforms into a vibrant celebration, with people of all ages coming together to enjoy the festive atmosphere. The influx of visitors has prompted the establishment of additional facilities, including trailers, to accommodate the growing crowd.
Participants typically gather in the late afternoon, ready to indulge in the sweet Moscatel wine and fresh bananas. The event fosters a sense of community and joy, as friends and families reconnect over this quirky tradition.
Conclusion
The bizarre Christmas Eve drinking tradition in Braga, Portugal, showcases the power of creativity and community spirit. What started as a marketing ploy has blossomed into a cherished holiday custom, bringing people together to celebrate in a truly unique way. As the Bananeiro continues to grow in popularity, it serves as a reminder that sometimes the most unexpected traditions can become the most beloved.
