The Portuguese wine tourism sector has taken a significant step forward with the launch of Wine Tourism TV, an online television channel initiated by the Portuguese Wine Tourism Association (APENO). This innovative platform aims to promote the sector on an international scale and attract visitors to Portugal’s diverse wine regions.

Wine Tourism TV is part of APENO’s strategy to internationalize the Portuguese wine tourism sector. The channel is designed to communicate the unique offerings of Portugal’s wine regions in a creative and educational manner, positioning the country as a premier destination for wine enthusiasts and industry professionals.

Wine Tourism TV is tailored for both domestic and international enotourists, as well as businesses and organizations within the wine and tourism sectors. All programming is subtitled in English, ensuring accessibility for a global audience.

The launch of Wine Tourism TV addresses a significant gap in the market, as there has been no dedicated communication channel for wine tourism, either in Portugal or abroad. This initiative aims to enhance the sector’s visibility and engagement with potential visitors and investors.