The Portuguese Association of Wine Tourism (APENO) has officially launched Wine Tourism TV, a pioneering online channel dedicated to promoting Portugal’s wine tourism sector. This initiative aims to enhance international visibility and attract visitors to lesser-known wine regions, contributing to the sector’s growth and economic development.
The launch event took place at the Hotel Vila Galé Collection Palácio dos Arcos, marking a significant step in APENO’s strategy to internationalize Portuguese wine tourism. The channel is designed to creatively showcase the richness and diversity of Portugal’s wine offerings, positioning the country as a premier destination for wine enthusiasts.
Wine Tourism TV will feature a variety of programs, all subtitled in English, to cater to a global audience. The initial lineup includes programs exploring wine regions and their unique offerings, discussions with industry experts and a weekly news segment covering the latest in wine tourism.
