Hélder Rocha has been appointed as the new CEO of Lidl Portugal, succeeding Alexander Frech, who has led the company for the past five years. This change is part of a broader restructuring within the company, emphasizing international mobility and employee development.
Key Takeaways
- Hélder Rocha, previously Sales Administrator at Lidl Italy, will become the first Portuguese CEO of Lidl Portugal.
- Alexander Frech, the outgoing CEO, will be pursuing new opportunities outside the company.
- Sandrine Teixeira will take over as General Director of Human Resources.
- Marco Di Costanzo will assume the role of Financial Administrator.
Hélder Rocha’s New Role
Starting in September, Hélder Rocha will take over the leadership of Lidl Portugal. Rocha has previously served as the Sales Administrator for Lidl Italy and brings a wealth of experience to his new role. His appointment marks a significant milestone as he becomes the first Portuguese CEO of Lidl Portugal, a subsidiary of the Schwarz Group, which will celebrate 30 years in Portugal in 2025.
Leadership Changes
The leadership changes at Lidl Portugal are not limited to the CEO position. Sandrine Teixeira, who was the General Director of the Southern Region, will now head the Human Resources department. This move comes as Maria Román transitions to a new role in Human Resources administration at Lidl Spain.
Financial Administration
Marco Di Costanzo, previously with Lidl UK, will take over the financial administration duties from Sérgio Ramos, who is retiring after a distinguished 25-year career with the company. Di Costanzo’s experience in the UK market is expected to bring fresh perspectives to Lidl Portugal’s financial strategies.
These changes reflect Lidl’s commitment to fostering talent and promoting international mobility within its ranks, ensuring that the company remains dynamic and responsive to the evolving retail landscape.
